Southpaw is a TV show aimed at millennials to examine their thought patterns. It covers a series of mindsets that have developed over the last decade.
The term 'southpaw' itself originally is a term applied to a left-handed baseball player. A player or fighter who uses the 'southpaw' stances competes in an unexpected manner. It is contrary to popular trend/style, thus has an advantage because it is uncommon. In biblical context this show is based off Romans 12:2 'Do not conform to the patterns of this world, but be transformed by the renewing of your mind'. The slashes in the logo represent the uncommon perspective that a Christian young adult may have because of their identity in Christ.
Branding & identity, promotional asset creation, supporting filming graphics, on set graphic tech
