top of page

Hi! My name is Fitria.

… or Fit for short. I'm a London-based creative who loves sneakers and French fries (separately, not mixed). I specialise in short-form media within fashion, sneakers, lifestyle, and tech industries. I'm here to help your business thrive by crafting high quality content that are authentic, inspiring and engaging. With my extensive experience in the creative industry, I can offer a diverse range of concepts, ideas and strategies tailored to meet the needs of your brand. Let's work together!

Product Unboxing

Nike x NOCTA Hot Step II

'Total Orange'

Product unboxing

Nike Air Max DN

'Light Violet Ore'

Product Integration

Jordan 1 High OG Chicago

'Lost & Found'

Product unboxing

Nike Air Penny 2 x Stussy

'Vivid Green'

Product unboxing

Fashion & Lifestyle


£10 Sale promo ad

Product unboxing


Product showcase & styling


Wireless HiFi Speakers

Product unboxing & showcase

Serge Denimes

Product showcase


Offsrping King's Cross Flagship

Store Opening

Event attendance


Event attendance

StockX x Women In Sneakers Panel

Event attendance

eBay Swap 'Em Out

Event attendance











Not listed here? Let's chat :)

  1. It all starts with a conversation!

  2. Then we agree on timeline and deliverables.

  3. I'll do my research and ideation (and keep you in the loop).

  4. Once idea is approved I'll move on to production of content (includes 1 revision).

  5. And then it's delivery day!

What is UGC?

Why UGC?

User-Generated Content (UGC) is content created by consumers, including photos, videos, reviews, or testimonials, specifically for brands to publish on their social media channels. As they're created by real consumers, they showcase genuine experiences, opinions, and emotions. UGC raises brand awareness, enhances engagement, creates trust, and increases conversions for brands.

People use and trust UGC primarily because it offers authenticity and relatability. As these contents are created by real consumers and not brands, they provide an authentic feeling that resonates deeply with the audience. When potential buyers see others like them endorsing a product or service through UGC, it builds a sense of trust, and that trust is invaluable to brands.

  • Black Instagram Icon
bottom of page